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Creating a personal brand hits differently at midlife.

Embrace your experience. Celebrate your story. Build your brand.

For midlife women starting a business or ministry, brand and story go hand-in-hand. I help women unlock their unique stories to build powerful, one-of-a-kind brands.

Hi, I’m Lisa

Writer, Consultant, Coach, & Proud Gen-Xer

When I hit 50, a perfect storm made me rethink everything —  life, goals, and priorities. After years of agency and corporate work, I wanted to restructure to spend more time doing what I loved most.  

It also forced me to think about my “personal brand” — a foreign idea at the time. Did I really have to “go there”? Wasn’t my resumé enough? 

But something in me said,  “You’re way more than your resumé. It’s time to redefine.”

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Business Owners: Rediscovering your purpose? Refreshing your brand?

Let’s build your story

Clarify your ‘why’ and craft your message

Building trust and excitement with your audience starts with a clear view of your unique value. Let’s pinpoint what’s most compelling about you and your brand — and translate it into a powerful, relatable message.

Learn How I Can Help

Amp up your second act

If you’re wondering, “Is this all there is to look forward to?”  and contemplating what’s next, it’s time to align with your purpose. On-Purpose coaching can put the life back in midlife and help prepare you for your next move.

Learn About Purpose Coaching

Get wisdom for the creative journey

Are you contemplating making a pivot?  “Midlife Masterpieces” podcast celebrates women over 40 who want to make an extraordinary impact. Get stories, tips, and encouragement — plus free resources to help you along the way!

Check Out the Freebies

Lisa is amazing at understanding what you want to say and saying it better than you could say it yourself! She asked insightful questions, actively listened, and helped me really define my target audience and key offerings. She delivered a comprehensive brand messaging package that truly reflects the unique value of my services.

— Ann K., Profitability and Growth Advisor

Lisa has an exceptional ability to translate your thoughts and ideas into words that perfectly convey your vision and brand. The final product was exactly what we were looking for and more - it was clear, concise, and perfectly conveyed our voice.

— Oneida F., Founder and CEO

“Lisa digs deep to help you determine and articulate ... a brand message that resonates with ideal clients on both an emotional and logical level. Lisa understands what clients respond to and is a master of language and marketing.”

— Sheila M., Executive and Legal Coach

After working with Lisa to clarify my brand messaging, I now have a clear, concise way to talk about my business where I didn't really before….

— Simone H., Writer, Editor & Consultant

Working with Lisa was an amazing journey…. She helped us on our business guidelines and mission and I am so happy with the results. We continue using it in our daily work.

— Anna O., Finance Leader and Entrepreneur