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Bring confidence
and clarity to your midlife season.

Barely coping with all the things? Midlife crisis is real — but it doesn’t have to be your reality.

Somewhere between 45 and 65, most women find themselves feeling overwhelmed with responsibility, stressed about the future, or unsure what they want to “be” when they grow up. If this sounds like you, you’re in great company!

Hi, I’m Lisa

Proud Gen-Xer, Professional Writer,
Purpose Coach

When I turned 50, I vowed to power through my new decade. But all the midlife responsibilities and changes had me feeling anxious, frustrated, and exhausted. 

Maybe you’ve experienced some of these:

  • Empty nesting
  • Losing a parent
  • Big career shifts
  • Body chaos
  • Downsizing a home
  • Starting up a business

…On top of a million to-do’s that keep you hustling and wondering, “Is this all there is to look forward to?”

I help women ditch the guilt, erase the overwhelm, and turn midlife frustration into real fulfillment.

FIND OUT HOW

Business Owners:
Rediscovering your purpose?
Refreshing your brand?

You’ve got an exciting story to tell! I can help you:

Clarify your ‘why’ and craft your message

Building trust and excitement with your audience starts with a clear view of your unique value. Let’s pinpoint what’s most compelling about you and your brand — and translate it into a powerful, relatable message.

Learn More

Connect through great content

A strategic writing partner can dramatically improve your marketing impact. Polish and perfect your content with the guidance of a professional copywriter.

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Get wisdom for the creative journey

Contemplating a pivot to better align with your purpose?  “Midlife Masterpieces” podcast celebrates women over 40 who want to make an extraordinary impact. Join me for stories, tips, and encouragement along your journey!

Listen now

“Lisa distilled a complex value proposition into clear, compelling prose…. Her content told our story and converted prospective customers into leads for our sales team.”

— B2B Marketer

“Lisa digs deep to help you determine and articulate ... a brand message that resonates with ideal clients on both an emotional and logical level. Lisa understands what clients respond to and is a master of language and marketing.”

— Corporate Executive / Entrepreneur

"I now have a clear, concise way to talk about my business where I didn't really before. I can speak to the services I offer and clearly communicate three quick, easy ways my clients benefit as a result...."

— Creative Agency Owner / Podcaster