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You’ve spent decades building for everyone else.
Now it’s time to build your next chapter.

If you’re ready to reinvent, but struggling to find your focus or tell your story, you’re in the right place.

You know your experience matters. You’ve seen things, solved problems, and built skills that younger professionals are still learning. But when it comes time to introduce yourself, update your LinkedIn, or talk about your new role, business, or ministry, the words just won’t come.

LET'S BUILD YOUR STORY
LISTEN TO MIDLIFE MASTERPIECES

You’re way more than your résumé

I’m Lisa Schell, and when I hit 50, I faced a perfect storm. I’d spent almost 30 years building brands for agencies and Fortune 500 companies — but when it came time to define my own next chapter, I froze. My résumé looked impressive, but it didn’t capture who I was or where I wanted to go.

That’s when I realized: if I could help billion-dollar brands clarify their message, I could do the same for myself. And for women like you.

LEARN MORE ABOUT MY STORY

The identity crisis is real —

and you’re not alone. 

The External Battle

  • You hate your LinkedIn profile
  • Your résumé feels like someone else’s story
  • Networking makes you anxious because you fumble your introduction
  • You’re applying for roles but getting ghosted
Learn About How I Help

The Internal Monologue

  • You feel invisible—like your value ended at 50
  • You second-guess yourself: “Who am I to reinvent now?”
  • Talking about yourself feels like bragging
  • You have so much to say and no idea where to start
Discover On-Purpose Coaching

The Truth

  • The world says women over 50 are done—but that’s a lie
  • Your story deserves to be heard —not buried
  • Experience is one of your greatest assets
  • Midlife is your second act, not your curtain call
Check Out My Podcast

Lisa is amazing at understanding what you want to say and saying it better than you could say it yourself! She asked insightful questions, actively listened, and helped me really define my target audience and key offerings. She delivered a comprehensive brand messaging package that truly reflects the unique value of my services.

— Ann K., Profitability and Growth Advisor

Lisa has an exceptional ability to translate your thoughts and ideas into words that perfectly convey your vision and brand. The final product was exactly what we were looking for and more - it was clear, concise, and perfectly conveyed our voice.

— Oneida F., Founder and CEO

“Lisa digs deep to help you determine and articulate ... a brand message that resonates with ideal clients on both an emotional and logical level. Lisa understands what clients respond to and is a master of language and marketing.”

— Sheila M., Executive and Legal Coach

After working with Lisa to clarify my brand messaging, I now have a clear, concise way to talk about my business where I didn't really before….

— Simone H., Writer, Editor & Consultant

Working with Lisa was an amazing journey…. She helped us on our business guidelines and mission and I am so happy with the results. We continue using it in our daily work.

— Anna O., Finance Leader and Entrepreneur