Hi

How a midlife crisis became my calling

Lisa M. Schell, M.S.
Consultant, Coach & Creator

You know when you’re driving, and you reach your destination without even remembering how you got there?

Midlife can be like that — years and years of practice make us experts at a lot of things. But eventually, we switch to autopilot. And when we look back at our lives, we wonder, “How did I get here?”

That was me at 50. I’d raised the family, and my nest was empty. I’d just lost my dad after an extended but all-too-sudden illness. And I’d built a strong career leading teams and helping brands find their voice. I’d spent decades doing things I loved. Now, I wanted to make an even bigger impact. And that’s where I hit a snag.

 

Today, my second act is about helping you claim yours.

All those years of autopilot — the years of parenting, the anxious caregiving of my dad (and of my newly widowed mom), and the very responsible job I held — had drained me and overwhelmed me. I was tired, feeling “old,” invisible, and numb.

Bottom line: I was burned out. Maybe you are too.

It’s no surprise that when it came time for me to define what “impact” looked like and sounded like, I was completely stuck.

Does that sound like you? That’s why I do what I do.

I help accomplished women over 50 get fiercely clear on who they are and what they want in their next chapter by turning their decades of experience into a simple, powerful personal brand story — so they can stop feeling exhausted and invisible and start attracting the opportunities and people that will keep them exhilarated well into their 80s.     

What makes me unique:

  • I’m not a career counselor who’ll help you find your passion through journaling (though journaling is great).
  • I’m not a LinkedIn guru selling AI hacks and tips for going viral. 
  • ‘m a brand messaging expert and coach who specializes in bringing out the most important brand you’ll ever build: yours.

What I bring to the conversation:

  • 25+ years of corporate and agency experience — I use the same frameworks that work for Fortune 500s to build your personal brand.
  • A Gen-X perspective — I understand the pressures, the identity shifts, and what it’s like to reinvent when the world says you’re “done.”
  • Personal proof — I’ve walked this path and come out the other side.
  • Zero BS — I coach shoulder-to-shoulder. No empty affirmations — just practical wisdom and strategic messaging that works.

My mission:

  • To make sure that no woman over 50 ever again feels like her story doesn’t matter.
  • To help you see that your experience isn’t a liability — it’s your superpower.
  • To give you the words, the confidence, and the framework to step into what’s next without apology.

Because midlife isn’t a fadeout. It’s your time to fly.

 

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